B-A-BÁ do Cinema Nacional is a project which uses the cinema as an important element to bring together entertainment and information, creating opportunities for the development of citizenship and knowledge, offering a unique opportunity for individual growth and education through culture.

B-A-BÁ do Cinema Nacional encourages a sense of ethics and responsibility and allows access to the arts for the poorest members of society, usually neglected by cultural actions. We believe that we have the power to change Brazil's social scenery and this project comes to fulfill an even more fundamental role: allow each brazilian to discover their value as a citizen and as an essential player in the development of our society.